1st Choice Design & Development
Pacific Palisades coastline

Our Story

A builder dedicated to helping families rebuild after fire loss.

37+ years of construction experience, refocused on the families displaced by the Eaton and Palisades fires.

Our Story

Why fire rebuilds require specialized expertise.

When wildfires swept through Altadena and Pacific Palisades, we made a commitment: to dedicate our expertise to helping families rebuild—not just their homes, but their lives. With over 37 years of construction experience, we've pivoted our focus to become Southern California's trusted fire rebuild specialists.

Fire damage is different.

Unlike traditional remodeling or new construction, rebuilding after a fire involves unique challenges: navigating complex insurance claims, meeting updated building codes, coordinating with multiple agencies, and understanding the specific requirements for fire-damaged properties. It requires a builder who has been through this before.

When the Eaton and Palisades fires devastated our community, we saw families overwhelmed by the complexity of rebuilding. Insurance paperwork. Permit mazes. Contractors who didn't understand fire damage. We knew we could help.

Our Commitment to You

Three things every family deserves.

Clarity

You'll always know where your project stands, what's happening next, and how your budget is tracking.

Compassion

We understand the emotional weight of rebuilding. Our team treats every family with the care and respect they deserve.

Accountability

One company, one contract, one team responsible for your entire rebuild. No finger-pointing, no excuses.

From Ashes to Architecture

Ready to rebuild?

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